Shrians

Visual Identity and Social Media |2020

Project Done for- Bifrost Studios

Client- Shrians Jewels

Logo Design- Riya Kumari

Mentor- Tejal Tunge, Tarunika Gaur

Timeline- September- November 2020

Founded in the latter half of the 1980s, Shrians Jewels has earned distinction as creators of exceptional Diamond and Royal Polki Jewelry. Situated in Defense Colony, Delhi, Shrians has gained prominence for its remarkable collection of designer creations, captivating enthusiasts in South India, the UAE, and worldwide.

Drawing inspiration from the sophistication embedded in the jewelry designs and the magnetic aura of the brand's founders, we crafted an identity that seamlessly blends modernity with a representation of the brand's core values.

Embodying the charm of every female that wears Shrians, we created the “Lady of Shrians”. Pairing it with a serif font and a sophisticated bronze gradient, she is all about confidence and effortless style.

Shrians Jewels emblem centred on a black and gold geometric pattern

Project Brief

To create a new brand identity for the brand, and create Social Media collaterals for the brand.

The original Shrians Jewels logo before the rebrand

Brand's existing logo


Rebranded Logo and Collaterals

The Keywords provided by the brand were Elegant, Sleek, Modern and sophisticated.

Shrians Jewels brand guide: arched bride logo, wordmarks, a peach-to-rust colour palette and Noctis typography Shrians Jewels logo in copper line art on a black background

Assets

Black Shrians Jewels business card with a gold foil logo Shrians Jewels logo as a frosted decal on a glass shop window Shrians Jewels black jewellery box and white gift box on cream silk Shrians Jewels hanging sign on a heritage building facade

Patterns

Seamless patterns were created from the logo motif to be used as Branding assets for Social Media, Product Packaging and other Collaterals.

Shrians Jewels repeating pattern of gold arches and sunbursts on black Shrians Jewels pattern of interlocking gold fan shapes on black Shrians Jewels pattern of gold rounded squares on black Shrians Jewels pattern of fine gold diamond lattice on black Shrians Jewels pattern of overlapping gold circles on black
Creative Retainership- Social Media Posts
Shrians Jewels festive social media posts featuring diamond and polki necklaces for Chhath Puja, Dhanteras, Bhai Dooj and Karwa Chauth
Exhibit Collaterals

Show Invite

Shrians Jewels exhibition brochure and stall layout for the Jewels of Emirates Show

View the Live Project here!

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